About us

Joachim Sommer

To be a good dog trainer you need four things:

  1. Study: “infused science” and having had dogs all your life does not replace the need to learn modern techniques, based on science and psychology, which are essential in this field.
  2. Personal skills: not everyone will go as far even if they study the same thing.
  3. Experience: as in all aspects of life.
  4. Continue studying: continuous training and interest in continuing to advance are especially important in this profession, where your clients do not speak the same language as you.

I, like fortunately most humans who share their lives with dogs, had never worried about “dog training” until my first “difficult” dog came into my life, after many years of having dogs without behavioral problems. .

I perfectly remember that accumulation of feelings of frustration, love for that being, disorientation, anger, incomprehension, mental exhaustion... Who can help me? What I do? Where do I get information?

The first resources that one had at hand (I'm talking about more than a decade ago!) were the programs on television, the always well-intentioned but almost always erroneous advice from acquaintances and, of course, the vast sea of the Internet where everything has room.

Evidently these were clumsy beginnings, which probably contributed to worsening the situation. Then began the “pilgrimage” from trainer to trainer, who using aversive and “old school” techniques only aggravated the situation of my furry companion, whom I saw increasingly lost in his spiral of fears, aggression and stress. .

But there is no evil that lasts a hundred years, and so I had the opportunity to meet Alberto de la Torre (Dogeduca) and trained with him as a Canine Educator, with the most modern positive education techniques, based on scientific studies on dog psychology, which opened a new horizon for me.

Since then, in 2013, I have been professionally dedicated to dog education, combining my personal passion and my work, in addition to continuing my continuous training.

My technical-scientific training –I am an industrial engineer- it gives me a practical approach to the different situations that arise; The remedy to a conflict must have a satisfactory solution in the long term, or better permanently, and without side effects.

The aversive techniques They may seem like a quick fix, but their long-term consequences and undesirable effects mean that we must discard them. The techniques based on positive reinforcement, in motivation and respect for the being in front of us, have proven to be the top and more efficient in all aspects.

There is nothing more gratifying for me than being able to open that window of communication between human and dog that allows a harmonious coexistence where there was incomprehension.

I speak Spanish, English, German and… Dog.

Helena Cabañero

Helena is a regular collaborator. Also trained in Dog Education with Alberto de la Torre (Dogeduca). I can say about her that she enjoys the company of dogs more than people.

The furry team

Our four-legged family has big, small, white, black members, of different ages and with different personalities, who help us enormously in our daily work.

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